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Consumer Psychology for the Greater Good


Every day, consumers make a myriad of decisions that have the ability to affect the greater good, which we define as the collective well-being of the broader social group. Such decisions range from deciding whether or not to speak up in the face of unfair practices to accurately reporting one’s financial information on their taxes to understanding and empowering vulnerable consumers.

Given their broad communal consequences, such decisions are of great interest to a variety of constituencies, including policy makers, non-profits, communities, and marketers, as well as individuals. Accordingly, theory driven inquiry into the antecedents and consequences of consumer behaviors that serve the greater good offers great theoretical and practical value. 

Consumer psychology over the past decades has made substantive contributions to the understanding of consumer behavior; however, research truly motivated by impacting greater good has remained limited. To be clear, there is a difference between research motivated by the greater good versus research that is relevant to the greater good. In the former, the genesis of the research is a problem motivated by the greater good; in the latter, the greater good might be referenced as a loosely-related implication drawn from a broader inquiry. This Special Issue in JCP seeks research that fits the former category.

The deadline for initial manuscripts was August 1, 2019. 

Given the incredibly high number of manuscripts that were received at or before the deadline, no extensions will be granted.

We hope that you will look forward to seeing this Special Issue in print!



Kelly Goldsmith  Vanderbilt Univ.

Kelly Goldsmith
Vanderbilt Univ.

Aparna A. Labroo  Northwestern Univ.

Aparna A. Labroo
Northwestern Univ.